A year ago, Conga launched its Maturity Model framework and survey to help you, our customers, clearly understand program maturity and determine the most impactful strategic focus.
As Conga marks this one-year milestone, it's worth revisiting not just the survey's ongoing value as a maturity assessment tool, but also the significant trends that have emerged. What we’ve discovered provides valuable insights for any organization looking to benchmark its progress and understand where it fits within the broader maturity spectrum.
Overall maturity landscape
The data reveals a significant maturity gap across the board amongst organizations working to evolve their contract lifecycle and revenue operations.
- Average current maturity level: 2.18
- Average desired maturity level: 4.13
This 1.95-point gap underscores a strong organizational desire to achieve a high-level understanding of Conga's five stages of program maturity.
Top 10 topics with the largest gaps
These areas show the most urgent need for improvement, each with a full 5-point gap between current and desired states:
- Queue and priority management
- Self-service contracting
- Renewals
- Multi-person review/redlining
- Reports and dashboards capability
- eCommerce
- Legacy agreements
- Third-party paper
These topics reflect pain points in automation, collaboration, and visibility—core themes to become a more connected, intelligent business and improve revenue lifetime value.
Category-level trends
When identifying, analyzing, and interpreting patterns category-level themes, we found:
-
Artificial Intelligence (AI): 2.38 gap
This large gap indicates high aspiration but low adoption. -
Associated processes (e.g., approvals, routing): 2.32
Low points for workflow and operational performance indicate unsolved inefficiencies. -
Contract construction and technology: ~2.1
This highlights challenges in both content creation and system integration.
Conclusion
Where do you stack up? Take the survey to start measuring your current state and reference this insightful blog to showcase your findings against the trends above to create a data-driven business plan.
